Crushing It on Camera!
Six tips for being a Video Rockstar
Your company is making the wise investment into video to promote your efforts, an excellent choice!
You’ve been selected to be interviewed on camera either because you’re the president/owner/face-of-the-company or a valued team member whose devilishly good looks and irrepressible charm make you the ace spokesperson for the presentation.
Yikes! There’s a good chance you’ve never done this before and the thought of “sitting in the hot seat” under the lights can be a bit daunting.
Relax. You’ve got this. You’ve got a lot more control of your video interview than you think.
Here are six tips to Crush It on Camera
1. Be a Morning Person-If you’re given the choice of when to record your interview (and you usually are), schedule it for first thing in the morning. Come into the office, explode out of the starter’s block and get it done. If the interview is scheduled for late in the day, you’ll be thinking about it all morning, perhaps even obsessing about it and could get more nervous with each passing minute.
2. Don’t Over-Rehearse-You’ll have certain talking points that you want to be sure to cover but don’t memorize them word for word. Viewers connect with genuineness and spontaneity. They like real people and do business with people they like. So know your stuff but avoid sounding like you’re reading from a script. Talking about your company reflects who you are, what you do and what you believe in every day. Just be yourself.
3. Show up 15 minutes early-Video crews are often ready well in advance of scheduled times (in my business the adage is, “If you’re early, you’re on time. If you’re on time, you’re late and if you’re late, you’re fired!) so they may be ready for you a bit early which gives you the opportunity to take your time during the interview and also to finish as early as possible so you can get back to business.
4. Look in the Mirror-This sounds pretty obvious but you’d be amazed at how many times I’ve had to say this nicely to interviewees. Check your hair and clothing before you go on camera. You don’t have to obsess but make sure everything is in order. Ask the videographer or producer if you look okay. Most video people will correct any flaws (mostly touching up foreheads, chins and noses that shine under the lights by applying powder) with appearance but there are some who may not want to offend you. Remember, 70 percent of viewer perception of any video content is how a subject looks. If you don’t look right, it doesn’t matter what you say.
5. This really isn’t Life or Death-This interview is not going out live. You don’t have to nail your answers on the first take. If you stumble on a talking point, feel free to start your answer over. Videographers and onsite producers not only don’t mind if you do that, we welcome it. We want you to get it right and you’ll have lots of opportunities to do that.
6. Are We Good? -When your interviewer wraps up the interview, ask if they feel you’ve covered everything sufficiently. Also, if you think the interviewer overlooked something, feel free to say, “I wanted to talk about this in more detail.” And if upon further reflection you don’t think one of your previous answers was that great, you can ask to give that answer again.
Keep these things in mind for your interview and the Camera will love you!
For more insight on video marketing best practices: