Maximum Throughput-Six steps for a great Manufacturing video

Your manufacturing company has tremendous capabilities, capacity and flexibility. Your marketing video can get that message out there to a large, targeted audience of A-list clients. Here are six steps to follow for your video to achieve “Maximum Throughput.”

1. Write it Up-Work with your video producer to make sure you’re showcasing all of your positive talking points (company history, capabilities, high-tech machines, work environment, clients and sectors served, etc.) and write the script in advance. It’s far more effective to shoot video to match a script than it is to just start shooting and look to fit the pieces together afterwards. A walk-through of the shop before the shoot is a must.

2. Fire Up-What machines and processes do you want to highlight the most? Double-check with everyone on the floor to assure those machines are either running existing jobs or can be made to run a simulation for the purposes of the video on the day(s) that you shoot. Your company is busy. Many clients are hiring you for important jobs. Your video needs to show lots of machines in action.

3. Dress Up-No formal attire required but talk with your team about dressing presentably on the shooting day(s) and avoiding wearing anything with what could be interpreted as offensive by prospective viewers. These days, that can constitute a long list (philosophical or political slogans, images of certain company logos, teams, sports, music and show biz celebrities, etc.) Recommend generic attire for the shoot or better yet, dip into your swag budget and invest in some t-shirts that everyone can wear displaying your logo. Fly those company colors on every shot!

4. Straighten Up-A clean shop floor has always been one of your top priorities. But during peak production times, things inevitably get a little messy. Do a sweep to check for overflowing trash bins, random oily rags hanging from machines, parts that are untidily scattered or any other elements that could make your shop look sloppy.

5. Lighten Up-You’ve invested in a well-lit shop but there may be corners of your building where machines have less light (natural outside light or indoor electric light) than others. The pre-shoot walk-through will illustrate those areas that could need extra lighting your video producer can provide.

6. Mix it Up-You’ve invested in a certain number of shooting days. Why not get the most of that investment by shooting extra material that can be used in other videos? Your video producer can interview certain team members talking about your company being a great place to work. That material can work well for recruiting videos helping you attract top talent and fill your skills gap.

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